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GoHighLevel vs HubSpot for Real Estate Teams
GoHighLevel and HubSpot both serve real estate teams, but with different approaches. Compare their CRM, automation, pricing and which makes more sense for your brokerage.
| Feature | GoHighLevelEditor's Choice | HubSpot CRMBest Overall |
|---|---|---|
| Starting price | $97/mo | Free |
| Rating | ⭐ 4.6/5 | ⭐ 4.7/5 |
| Free tier | ||
| Mobile app | ||
| AI assistant | ||
| Email automation | ||
| Lead scoring | ||
| Custom reports | ||
| Try GoHighLevel | Try HubSpot CRM |
Our Verdict
GoHighLevel wins for teams wanting an all-in-one stack replacement. HubSpot is better for teams that want best-in-class CRM with a free starting point and don't need all the extra channels.
Full Reviews
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GoHighLevel
All-in-one CRM & marketing automation for Realtors
4.6/5(890 reviews)
Starting at: $97/mo
14-day free trialPros
- All-in-one: CRM, email, SMS, funnels, booking
- White-label available for brokerages
- Powerful automation and pipeline management
- Built-in reputation management
- AI appointment booking
Cons
- Higher price point
- Complex setup — best with onboarding help
- UI not as polished as specialist tools
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H
HubSpot CRM
The #1 free CRM for real estate teams
4.7/5(3,240 reviews)
Starting at: Free (paid from $20/mo)
14-day free trialPros
- Generous free plan with unlimited contacts
- AI-powered email writing assistant
- Excellent mobile app for agents on the go
- Deep integrations with Gmail and Outlook
- Built-in meeting scheduler
Cons
- Advanced automation requires paid plans
- Can feel complex for solo agents
- Reporting limited on free tier
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Still not sure which tool to choose?
Read our individual reviews for a deeper dive.